Senior thinking, practical setup
You get strategy shaped by people who understand brand voice, search visibility, website trust, content systems, and audience behavior.
About us
Senior-led marketing support without the heavy agency setup.
AD & JS exists to help service businesses, nonprofits, founders, community organizations, and growing teams make their digital presence easier to find, understand, and trust.
Why AD & JS exists
Built for teams that need sharper marketing thinking and practical follow-through.
AD & JS was created for businesses and organizations that need senior-level marketing judgment without a complex agency relationship. We help clarify the message, organize the digital presence, and support the consistent execution that turns strategy into visible progress.
Connected digital support
Website copy, SEO, blogs, newsletters, and social posts are planned to reinforce the same offer, voice, and proof points.
Progress clients can follow
Plans, deliverables, check-ins, and reporting are structured so clients know what is being improved and why it matters.
What clients can expect
Clear support across the parts of digital marketing that need to work together.
We keep the work grounded in useful outcomes: clearer messaging, better organized channels, steadier content, and more credible paths for people to understand what you do.
Clearer messaging
We help refine your offer, audience language, service descriptions, calls to action, and proof points.
Practical strategy
Recommendations are shaped around your current capacity, business goals, audience needs, and highest-value channels.
Consistent execution
We support monthly rhythms for content, social media, website updates, campaign messaging, and reporting.
Website, SEO, content, and social support
Work can stay focused on one priority or connect across website structure, SEO content, newsletters, and social platforms.
Direct founder attention
You work with senior leads who stay close to the strategy, communication, quality, and practical next steps.
Useful reporting
Reporting focuses on what changed, what is working, what needs attention, and what should happen next.
The leads
Two complementary strengths, one senior standard.
Creative & Growth Lead
Jerna Serrano
Jerna leads brand voice, storytelling, copywriting, social media strategy, campaign planning, and audience engagement. Her work helps clients turn scattered ideas into clearer messages, useful content, and social campaigns that feel aligned with the people they want to reach.
Strategy & Communications Lead
Allan Diel Caranguian
Allan leads SEO, content strategy, website messaging, nonprofit communications, research, and digital systems. He helps clients organize information, strengthen search visibility, improve website clarity, and build practical communication systems that support long-term trust.
Tools and platforms
Comfortable working across the practical systems teams already use.
We adapt to the platforms in your current setup whenever possible, then recommend changes only when they make the work clearer, easier to maintain, or easier to measure.
Website and CMS platforms
WordPress, Squarespace, website page builders, landing pages, contact forms, service pages, and content updates.
Search and analytics tools
Google Analytics, Google Search Console, Google Business Profile, keyword research workflows, and performance reporting.
Marketing and communication tools
Canva, HubSpot, email marketing platforms, newsletter tools, social media scheduling tools, and shared content planning systems.
Work with AD & JS
Start with the support your current digital presence needs most.
Work can begin with a focused strategy review, a website or SEO priority, social media support, nonprofit communications, or a connected monthly partnership.
Work with AD & JS
Book a Free Strategy Review